EMAAN ABBASS

KETISH is a luxury feminine and sexual wellness brand that aims to empower women to explore their femininity, on their own terms. Founded by former Huda Beauty employee, Emaan Abbass, KETISH was the first brand to launch out of the HB Angels incubator program.

In fact, it was Emaan’s feminine health issues that helped her identify the need for KETISH. When Emaan discovered she had cervical cancer, caused by HPV, at the age of 21, it resulted in a decade of scans, surgeries, and societal shame weighing her down and prolonging her recovery.

Emaan wanted to connect with her body and searched for feminine and intimate health products, but was unable to find anything outside of a pharmacy or drugstore – a setting that made her feel like there was something wrong with her.

Her vision was KETISH; a brand and a community that supports women and encourages them to look after their feminine health and feel sexy while doing so. Expect to find a welcoming community of women, educational resources, and products that’ll slot effortlessly into your self-care routine and empower you to feel more confident getting to know your body.