PROFESSOR CAROLYN MAIR PHD
BIO
Professor Carolyn Mair is a Behavioural Psychologist working in the fashion industry as a freelance consultant specialising in the psychology of fashion. Carolyn has a PhD in Cognitive Neuroscience, MSc Research Methods and BSc Applied Psychology and Computing. Among her earlier careers, she worked as a visual merchandiser and graphic designer. She is a Chartered Fellow of the British Psychological Society and recipient of their 2017 Distinguished Contributions to Psychology Education Award.
As a full Professor of Psychology for Fashion, she created the world’s first MSc, MA and BSc to apply Psychology in the context of Fashion at the University of the Arts London. Her book, The Psychology of Fashion, was published in 2018 and offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour.
Behavioural Psychologist, Freelance Consultant and Author of 'The Psychology of Fashion'
PROFESSOR CAROLYN MAIR PHD
